The Art of
Ethical
A practical framework for choosing — or running — a retreat that actually gives back, plus what it really means to show up as a great, conscious guest once you're there. Environmental impact, fair pay, where your money really goes, and the small daily choices that add up to real respect.
Academy
You want your retreat to do good in the world... not just look good on Instagram.
"Eco" and "ethical" get used to sell almost anything these days — a bamboo water bottle, a sunset photo, a venue with a compost bin. It's genuinely hard to tell what's real and what's just good branding.
And it's not only a leader problem. Your guests want to travel consciously too — they just don't always know what that looks like once they've landed.
- –You don't know what questions to actually ask a venue before you book them
- –"Eco-friendly" marketing can hide low wages, imported staff, and money that never touches the local economy
- –You've never had a clear framework for any of this — just a gut feeling and a hope for the best
- –Your guests arrive wanting to be respectful but genuinely unsure what that means in practice
Ethics for the ones who host.
Ethics for the ones who attend.
Most guides stop at "choose a sustainable venue" and leave it there. This one goes further — it gives you an honest framework for assessing any retreat venue on its real impact, and it gives your guests a clear, warm sense of what it actually means to be a great person to have in the room.
Five parts. No greenwashing, no guilt-tripping — just the questions worth asking, and the answers worth caring about.
Built for anyone who wants their retreat to be a force for good
- You're a retreat leader choosing a venue and want an honest framework, not a hunch
- You've been burned by "eco" marketing that didn't hold up once you looked closer
- You want to brief your guests on how to show up well, without sounding preachy
- You're planning to attend a retreat yourself and want to travel with real intention
- You believe a retreat should leave the place it's held in better off, not just your guests
Everything inside
the guide
The Retreat Academy
Written at Erth Barton, a Jacobean manor on the Erth Peninsula in Cornwall — home to Erth Retreat and The Retreat Academy. As retreat leaders and venue owners with 20 years of experience, we've asked most of these questions of our own venue, and had plenty asked of us.
This guide is our honest answer to "what does ethical actually mean here?" — built for the leaders choosing where to go, and the guests deciding how to show up once they arrive.
"I used this before booking our venue abroad and it completely changed the questions I asked. We ended up choosing somewhere genuinely community-run — and it made the whole retreat feel different."
One guide.
Every retreat, more conscious.
Stop guessing at what "ethical" really means. Get the framework once, use it for every venue you choose and every guest you welcome.
- The full Ethical Assessment Framework
- Straight questions to ask any venue
- The Great Guest guide for your retreatees
- Follow-the-money worksheet
- Inclusion & accessibility checklist
- Instant download · lifetime access
If this guide doesn't change how you choose or run a retreat, reply to any email and we'll make it right.
This guide lives inside The Circle
The guide gives you the framework. The Circle gives you the community to put it into practice alongside. A membership for retreat leaders who want ongoing mentorship, peer accountability, and first access to everything The Retreat Academy creates.
Built around the same principles as this guide: relational, unhurried, deeply practical. This is not another course. It's a room of people who actually understand what you're doing and why it matters.
- —Monthly live sessions with Polly Moore
- —First access to all new frameworks, templates, and resources
- —A private community of retreat leaders — peer support and real conversation
- —Hot seat sessions: bring your real challenges, leave with real next steps
- —This guide included in your first month
The guide is included in your first month — no need to purchase separately.
A few things people ask
Do good.
Travel deeper.
Stop guessing at what "ethical" really means. Get the framework — for you and for your guests.
Get the guide — £29 →