Fill your retreat
with the right
Seven ready-to-use email templates — one for every stage of your retreat sales funnel. Written in a warm, human voice. Merge-tag ready for Mailchimp, ConvertKit, HubSpot, or any CRM. Stop guessing. Start filling your retreats with exactly the right people.
Academy
You know exactly what to say in person.
In an email, you go completely blank.
You sit down to write the email. You type something. You delete it. You type something else. It sounds salesy. Or desperate. Or nothing like you. So you close the laptop and tell yourself you'll do it tomorrow.
And the retreat stays half-full.
- –You don't know what to say at each stage — attract, offer, close, welcome
- –Your emails sound either too pushy or too vague to move anyone to book
- –You send one email and then go quiet, losing the people who were almost ready
- –You have no system — every retreat launch feels like starting from scratch
Seven emails.
Every stage covered.
Each template is built around one stage of the 7-step retreat funnel — from the first piece of content that attracts the right person, all the way to the welcome email that lands the moment they book. Every word chosen deliberately. Every subject line tested to stop the scroll.
Written in the warm, open voice of The Retreat Academy. Yours to adapt in minutes, not hours.
Built for retreat leaders who want to sell with integrity
- You run retreats and want a repeatable email sequence that actually converts
- You're launching your first retreat and want to get the communication right from the start
- You want emails that sound like you — warm, grounded, and human — not like a marketing funnel
- You use Mailchimp, ConvertKit, HubSpot, ActiveCampaign, or any CRM with merge tags
- You believe your guests deserve to be communicated with as well as they'll be held in the room
Everything inside
the template pack
Polly Moore & Shaun Treloar
Polly Moore and Shaun Treloar are the co-founders of The Retreat Academy and Erth Retreat — based at Erth Barton, a Jacobean manor on the Erth Peninsula in Cornwall. As retreat leaders, venue owners and retreat coaches — with 20 years of business experience and borrowing from their past lives as producers in the film industry — they've made every mistake so you don't have to.
These templates are distilled from two decades of filling retreats, building communities, and learning what it actually takes to communicate in a way that earns trust — before the ask ever comes.
"I sent the first email on a Tuesday. By Thursday I had three enquiries and one booking. I hadn't changed anything except the words I was using."
Seven templates.
Ready to send.
Stop starting from scratch every time you sit down to write. Buy the templates once, use them for every retreat you ever run.
- 7 fully written email templates
- 7 subject lines built to earn the open
- Merge tag guide for all major CRMs
- Strategic notes for every email
- The no-discount pricing framework
- Editable Word doc + PDF · lifetime access
If these templates don't change how you write about your retreat within 30 days, reply to any email and we'll make it right.
The templates live inside The Circle
The template pack gives you the words. The Circle gives you the community to use them alongside. A membership for retreat leaders who want ongoing mentorship, peer accountability, and first access to everything The Retreat Academy creates.
As retreat leaders, venue owners and retreat coaches, Polly Moore and Shaun Treloar have created a full ecosystem for retreat leaders — every part designed to support you at a different stage of your journey, from your first retreat to a fully sustainable practice.
Built around the same principles as the templates: relational, unhurried, deeply practical. This is not another course. It's a room of people who actually understand what you're doing and why it matters.
- —Monthly live sessions with Polly Moore and Shaun Treloar
- —First access to all new frameworks, templates, and resources
- —A private community of retreat leaders — peer support and real conversation
- —Hot seat sessions: bring your real challenges, leave with real next steps
- —The full 7-step template pack included in your first month
The template pack is included in your first month — no need to purchase separately.
A few things people ask
Your retreat deserves
to be full.
Stop guessing. Stop discounting. Fill your retreat with the right people — every single time.
Get the templates — £99 →